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Do you know electronic publishing(CAP; Computer Aided Publishing)? Panel / Lee Ki-sung PhD.(President, eBook Academy)
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이기성
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2023-10-25 21:05:15, 조회 : 39, 추천 : 25 |
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Do you know electronic publishing(CAP; Computer Aided Publishing)?
Panel / Lee Ki-sung PhD.(President, eBook Academy)
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Do you know electronic publishing(CAP; Computer Aided Publishing)? Panel / Lee Ki-sung PhD.
(President, eBook Academy)
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Do you know electronic publishing(CAP; Computer Aided Publishing)?
Panel / Lee Ki-sung PhD.(President, eBook Academy)
Left Top> Do you know electronic publishing?
OO Kim/
Last August, the Ministry of Culture, Sports, and Tourism announced measures
to support the publishing industry.
Among them, it decided to actively support the growth of web novels,
a new growth field, through the revitalization of self-publishing,
so that K-books can be recognized globally
and continue to win the world's top three literary awards.
Nowadays, self-publishers mainly publish in the form of e-books,
so today we will learn about e-publishing with Lee Ki-sung.
Welcome, Mr. Lee.
☞Subtitle> Lee Ki-sung / President, eBook Academy
Lee Ki-sung PhD./
hello. Good to see you.
Dr. Lee became famous as a fat lecturer in 1992
when he published 'Computers are tin cans (1,2)' and sold over 3 million copies.
He is the first generation of Korean Computer Aided Publishing
and the eldest son of the former chairman of Jangwang Publishing Corporation, Lee Dae-Yi,
and has been following the same path throughout the history of Korean publishing.
After taking over the family business
and becoming the managing director of Jangwang Publishing Co., Ltd,
Lee contributed to the development of Computer Aided Publishing by serving
as a professor of publication design at Kaywon College of Arts,
an adjunct professor at Dongguk University's Graduate School of Journalism and Information,
an adjunct professor at Shingu University, president of the Computer Aided Publishing Society,
president of the Korea Computer Aided Publishing Society,
and president of the Publication Industry Promotion Agency of Korea.
He has been researching computers and e-books at the Computer Aided Publishing Society since 1982,
and opened the Korea eBook Academy in 2011 after retiring as a professor emeritus.
In addition, he led the establishment of KSC-5601-92,
a combinatorial code that enables computers and smartphones to implement all 11,172 characters of modern Hangul,
and took the lead in developing Batang-che, Gothic-che, Title-che,
and Cursive-che fonts for the Ministry of Culture (1989-1993)
and Sunbatang-che for the Publication Industry Promotion Agency of Korea(2016-2017).
In 1982, he established Computer Aided Publishing Society(CAPSo) as a discipline for the first time in Korea,
and in 1988, he established a lecture on the theory of Computer Aided publishing at Dongguk University's Graduate School of Journalism and Information,
and in 1995, he established the Department of Computer Aided Publishing at Kyeowon College of Arts,
dedicated to fostering excellent professionals.
In 2000, he surprised the printing and publishing industry by developing the world's first Korean ceramic font for letterpress printing.
So far, he has published 81 books (51 solo and 30 co-authored) and 137 academic papers.
As of October 17, 2023, he has published 745 installments of his "Fat Lecturer's 1000-character column,"
which he started writing after retiring from Kaywon College in 2011.
On March 3, 2023, <<The Collected Columns of Lee Ki-sung>> was published as a paperback and e-book (PDF) in six volumes.
<Q1
Kim OO/
The reading population is decreasing these days, what is the outlook for the ebook market?
-----------------------------
Ki-sung Lee/
Let's talk in earnest
-----------------------------------
********************************************************************
<Q1>
Kim OO/
As the reading population is decreasing these days, what is the outlook
for the e-publishing market?
Ki-sung Lee/
Before we talk in depth, I'd like to ask Ms. Kim a simple question.
What do you think 'e-publishing' is?
Juhee OO/
It's literally a book that we can read on our PC or mobile, right?
Ki-sung Lee/
Unfortunately, that's not e-publishing.
E-publishing and e-books are two different things.
Computer Aided Publishing, so called E-publishing using computers has been around since the 1970s.
In the 1980s, e-publishing began to be used
in the writing and editing process as well.
Traditional publishing involved typesetters
and printers putting together lead type (analog)
letter by letter (typesetter),
page by page, tie up borders with thread,
printing it, and binding it to make a book.
=========
When computers came along, fonts (digital) were used instead of lead type,
and books were typeset using word processors and page typesetting programs
such as Moon-bang-sa-u or Q'uark,
and InDesign,
and this was the beginning of electronic publishing (DTP; desktop publishing).
Depending on whether a book is printed on paper or non-paper,
the final output is divided into
1) the paperback era and
2) the non-paper era.
(1) Computerized publishing in the paper book era--- Electronic publications (ebooks) are produced
by electronic publishing methods(Computer Aided Publishing)...
ebook-only terminal(ebook reader) format storage, word processor format storage, PDF format storage...
(2) Disk book era --- Diskette, disk, optical disk, CD-ROM, USB (Universal Serial Bus)
(3) The screen book era uses communication networks--- wired telephone lines and wireless communication networks.
Network (wired, wireless) + screen (terminal, monitor) --- PC, ebook reader, smartphone.
"Traditional publishing and e-publishing are the same process of making a book,
only the final product is different."
"It's just a matter of whether it's on paper or electronic content at the end,
but the planning, editing, and production process is the same.
Nowadays, instead of putting lead type together by hand to make a page,
we put digital type together to make a page.
At the end of the day, whether you're publishing traditionally or electronically,
it's the same process of creating a page and getting it to print."
Changes in the way books are planned
1) One Source One product
2) One Source multi product Paperback to ebook
3) One Source multi use From book form to drama, movie...
4) Network use --- Ubiquitous era = anytime, anywhere present everywhere era...
===
<Q2>
KimOO/ So, can we say that e-publishing these days is mainly in the form of e-books
such as web novels?
이기성/
(*Answer to MC's question EX-Yes, that's right.)
A paper comic book or a webtoon, a paper novel or a web novel,
a paper magazine or a webzine are all the same book,
only the production method, 'analog or digital',
and the final output medium, 'paper or screen', are different.
As early as the 1980s, publishing universities emphasized that students should become editors,
called PDs.
In the digital and computer age, you need to be able to organize not only the paper
but also the screen.
In 'Electronic Publishing - Book 4',
you will learn the HTML language, which is a language for creating a company
or personal homepage,
as well as storyboards and CD-ROMs.
(*after answering)
E-books are mainly in the form of web novels.
Of course, there are many web novel writers,
but recently, there has been a growing interest in e-book production,
with more and more self-publishers doing everything
from writing to promotion by themselves.
<Q3>
KimOO/
So, how is it possible to publish an e-book by yourself?
이기성/
Broadly speaking, e-book publishing consists of five stages.
You need to go through planning/editing/design/production/marketing (distribution).
In the planning stage, the most important thing is to decide the concept of the book.
If you don't have a clear concept and purpose of publishing,
it is difficult to succeed.
<Q4>
김OO/
I have to do distribution and marketing by myself, but it doesn't seem easy, does it?
Egotism/
(*ISBN registration, publishing platform, pdf publishing format, etc.)
Please tell us what you need to pay attention to in the distribution stage,
and what you think about distribution methods and marketing that are suitable for this era.
<Q5>
김OO/
Many people are trying to get into publishing,
so what should those who are thinking of publishing their own ebooks keep in mind?
Selfishness/
In an era where anyone can become a self-publisher,
publishing alone doesn't mean that everyone is a 'publisher.'
The basic purpose of publishing should be kept in mind.
Even if it contains the same content and subject matter,
the way it is expressed is different between a book from Korea,
a book from the UK, and a book from Mexico.
The unique culture of the country should be hidden in the book.
Diversity is fine, but the basic purpose of publishing is to preserve and develop our own culture.
Whether it's a paper book or an e-book,
it's a good book if it stays true to the purpose of the book you're publishing,
which is to preserve
and develop the culture of your country,
your people, and to inform, relax, and entertain.
And of course, it has to be entertaining.
No matter how informative it is,
if it's not entertaining, readers won't pay for it.
Distribution.
(1) He said that the government should set up a server
where you can easily register your e-book after creating it.
Currently, if you create an e-book,
you have to register it using Apple or Amazon's server,
which is inconvenient because the fee is high
and the process is complicated.
"The recent trend in publishing is toward self-publishing
and one-person publishing.
These companies can't spend a lot of money to build servers.
The government should step in and build these servers and reduce the fees.
(2) Currently, different e-book terminals should be standardized
so that e-book content can be viewed on any terminal regardless of
where it was purchased.
"An e-book reader purchased from Kyobo Bookstore cannot view content purchased from Yes24,
and vice versa," he said, "We need to unify different platforms to make it easier for people to read e-books."
(3) As e-books have become more common in recent years,
there are not many programs that make it easy for anyone to publish e-books.
The important thing here is "ebook editor", which is a tool program
that allows people to create ebooks by themselves.
(4) When I served as the second head of the Korea Publishing and Culture Industry Promotion Agency in 2016-2017,
I focused on developing a digital Hangul font for book texts,
promoting the 'e-book editor',
and developing distribution programs in order to popularize e-publishing.
In order to ensure the accuracy of publishing statistics,
I almost developed a distribution system that counts the titles and quantities of books sold
at the point of sale,
which was completed in 2022.
To put it simply, it is like a system for counting the sales of theater tickets.
In 2017, we completed the development of fonts for 11,172 modern Hangul characters
and more than 6,000 old Korean characters from ancient texts,
including 'Sunbatang-che' for e-books.
It's too bad we didn't develop a font for Chinese characters at the same time.
In fact, "If the government distributes 'e-book editors' to the public for free,
and each citizen creates an e-book,
Korea will become a content powerhouse with the world's best intellectual property rights.
If 'e-book editors,' an editing tool that allows anyone to easily use content
such as text, photos, drawings, videos, and audio,
are distributed to the general public,
we, a cultural powerhouse with four seasons and an infinite history,
can lead the world in K-publishing. Squid Game, BTS, Girls' Generation,
and BLACKPINK have already shown the excellence of our national culture.
<Q6>
KimOO/
How do you see the future of e-publishing?
Lee Ki-sung/
I don't think there is no reading population in Korea.
It's a digital age, isn't it? I think all the uploaded videos on SNS are digital books.
I think e-publishing should go beyond print and become one-source multi-product,
multi-use, including comics/dramas/movies.
"We enjoy a culture with a long history and a natural environment with four seasons,
so there are endless stories (plots, contents, stories, contents),
so if we combine excellent IT skills and diverse contents,
the future Korean publishing industry will surpass K-POP.
Thousands of years of print history and infinite content,
when supported by smart mobile devices,
will have a strong competitive edge.
I will continue to strive not only to write academic books,
but also to develop the publishing industry with a proper sense of history and identity."
********************************************************************
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**********************************************************
<Q2>
김OO/ 그렇다면 요즘 전자출판은 주로 웹소설과 같은 전자책 형태라고 보면 될까요?
이기성/
(*엠씨 질문에 대한 답변 ex-네 맞습니다.)
종이 만화책이나 웹툰, 종이 소설이나 웹소설, 종이 잡지나 웹진 모두 같은 책인데, ‘아날로그냐 디지털이냐’하는 제작 방식과 최종 출력 매체가 ‘종이냐 화면이냐’만 다릅니다.
1980년대에 이미, 출판관련 대학에서는 ‘PD라 불리는 편집자가 되라’고 강조했습니다. 디지털시대, 컴퓨터시대에는 종이의 지면구성은 물론 화면의 화면구성도 할 줄 알아야 한다. ‘전자출판-4책’의 차례를 보면 회사나 개인 홈페이지를 만드는 언어인 HTML언어와 스토리보드, CD롬 만들기까지 배웁니다.
(*답변 후)
전자책은 주로 웹소설 형태가 다수를 차지하는데요. 물론 웹소설 작가도 많지만 최근에는 글을 쓰는 것부터 홍보까지 모두 혼자서 진행하는 1인 출판사가 늘어나며 전자책 제작에 대한 관심이 늘어나고 있습니다.
<Q3>
김OO/
그렇다면 혼자서 전자책 출판은 어떻게 가능한가요?
이기성/
크게 전자책 출판은 5단계를 이루어져 있습니다. 기획/편집/디자인/제작/마케팅(유통)을 거쳐야 합니다.
기획 단계에서 가장 중요한 것은 책의 콘셉트를 정하는 것이죠. 이때 명확한 콘셉트와 출판 목적이 없다면 성공하기 어렵습니다.
<Q4>
김OO/
유통 즉 마케팅까지 혼자서 해야 하는데 쉽지 않아 보인단 말이죠?
이기성/
(*ISBN등록과 출판 플랫폼? pdf 출판 형태 등과 같은 내용 포함하여 유통 단계에서 신경써야할 점, 요즘 시대에 맞는 유통방법이나 마케팅 등에 대한 원장님의 의견 말씀 부탁드립니다.)
<Q5>
김OO/
많은 사람이 출판에 도전하는데 1인 전자책 출판을 생각하는 이들이 어떤 점을 꼭 잊지 말아야 할까요?
이기성/
누구나 1인 출판사가 될 수 있는 시대이기에 혼자 출판했다고 모두가 ‘출판인이 되는 것은 아닙니다.’ 출판의 기본 목적을 지켜야 합니다. 똑같은 내용과 주제를 담는다고 하더라도 그 표현 방식에 있어서 우리나라 책과 영국의 책, 멕시코의 책이 다르잖아요? 그 나라의 고유 문화가 책 안에는 숨어 있어야 합니다. 다양성은 인정하나 우리 고유 문화를 계승하고 발전시키는 출판의 기본 목적은 지켜야 하는 것이죠.
종이책이건, 전자책이건, 자기 나라, 자기 민족의 고유 문화를 지키고 발전시킴은 물론, 지식 정보 획득, 휴식, 오락 등 자기가 출판하려는 책의 목적에 충실해야 좋은 책입니다. 물론 재미가 있어야 합니다. 아무리 정보 전달용이라도 재미가 없으면 독자가 돈내고 사지를 않습니다.
유통
(1) 전자책을 만든 뒤 손쉽게 등록할 수 있는 서버를 정부 차원에서 마련해야 한다고 말했다. 현재는 전자책을 만들면 애플이나 아마존의 서버를 이용해 등록해야 하는데 수수료도 높고 절차도 복잡해 불편하다는 점에서다.
"최근 출판 추세가 셀프 퍼블리싱, 1인 출판으로 가고 있다. 이런 업체들이 막대한 돈을 들여 서버를 만들 수는 없지 않나. 정부가 나서서 이런 서버를 구축해 수수료 부담도 덜어줘야 한다"
(2) 현재 각기 다른 전자책 단말기를 표준화해 구입처에 상관없이 어느 단말기에서나 전자책 콘텐츠를 볼 수 있도록 해야 한다. "교보문고에서 산 이북(e-book) 리더로는 예스24에서 산 콘텐츠를 볼 수 없으며, 반대의 경우도 마찬가지"라면서 "서로 다른 플랫폼을 통일해 국민이 더 편하게 전자책(이북)을 볼 수 있도록 해야 한다"
(3) 최근 전자책이 보편화 되면서 전자출판도 누구나 쉽게 출판할 수 있도록 많은 프로그램이 나오지 않고 있습니다. 여기서 중요한 게 ‘전자책 에디터’인데 이는 전자책을 각자가 직접 만들 수 있게 하는 하나의 도구 프로그램입니다.
(4) 제가 2016~2017년 제2대 한국출판문화산업진흥원장을 지낼 때, 전자출판 보편화를 위해 책본문용 디지털 한글 글자꼴 한글폰트 개발과 ‘전자책 에디터’ 보급, 그리고 유통 프로그램 개발에 중점을 두었습니다. 출판통계의 정확성을 기하기 위하여 판매시점에서 팔린 책의 제목과 수량을 집계하는 유통시스템을 거의 개발했는데, 다행히 2022년에 완료하였습니다. 쉽게 말하면 극장표 판매 집계 시스템과 같은 것입니다.
2017년에는 현대 한글 1만 1172자와 고문헌에 나오는 옛한글 6000여자의 폰트를 개발 완료했습니다. 전자책용 ‘순바탕체’가 그것입니다. 한자 폰트를 개발 못한 게 안타깝습니다.
사실, “정부에서 국민들에게 무료로 ‘전자책 에디터’를 보급하여, 전자책을 국민 각자가 직접 만든다면 우리나라는 세계 제일의 지식재산권을 인정받는 콘텐츠 강국이 될 것입니다. 누구나 문자·사진·그림·영상·음성 등의 콘텐츠를 손쉽게 사용할 수 있는 편집도구인 ‘전자책 에디터’가 일반 대중에게 보급되면 4계절이 있고, 무궁한 역사가 있는 문화대국인 우리는 K-출판으로 세계를 이끌어 나갈 수 있습니다. 우리민족 문화의 우수성은 오징어게임, BTS, 소녀시대, 블랙핑크가 이미 보여주고 있습니다.
<Q6>
김OO/
그럼 전자출판의 미래에 대해서는 어떻게 보시나요?
이기성/
저는 우리나라에 독서 인구가 없지 않다고 봅니다. 요즘은 디지털 시대잖아요? 저는 sns의 업로드된 영상들이 전부 디지털 책이라고 봅니다. 이제 전자출판은 활자를 넘어 만화/드라마/영화 등 원 소스 멀티 프로덕트, 멀티 유즈가 되어야 한다고 봅니다.
“우리는 오랜 역사와 4계절이 있는 자연환경으로 무궁한 이야깃거리(줄거리, 내용, story, contents)가 있는 문화를 향유하고 있으므로, 우수한 IT 실력과 다양한 콘텐츠가 합치면 미래의 한국 출판 산업은 K-POP을 능가하는 K-출판 시대가 올 것입니다.
수천 년 활자 역사와 무궁무진한 콘텐츠가 스마트 모바일 기기 등의 지원과 다양한 힘을 얻는다면 막강한 경쟁력을 갖게 될 것입니다. 저도 앞으로도 학술 서적 집필에 매진함은 물론, 올바른 역사의식을 일깨우고 정체성을 살린 출판학계의 발전을 위해 끊임없이 노력하겠습니다.”
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(참고자료-1)
http://www.kmunews.co.kr/news/articleView.html?idxno=35289
이기성 원장 “우수한 IT 실력과 다양한 콘텐츠가 K-출판 시대 가져 올 것”, 김승현 기자, 2023.09.20.
(참고자료-2)
"전통출판과 전자출판 다르지 않아…국민 중심 출판환경 만들겠다", (서울=연합뉴스) 권혜진 기자 2016/3/9
http://www.yonhapnews.co.kr/bulletin/2016/03/09/0200000000AKR20160309186900005.HTML?input=1195m
(참고자료-3)
컴퓨터용 한글 표준 폰트⌟ 개발작업을 주도한 이기성교수.
.김명환 기자, 조선일보 1993년 1월 14일
http://www.dtp.or.kr/bbs/view.php?id=notice&page=1&sn1=&divpage=1&sn=off&ss=on&sc=off&keyword=%C1%B6%BC%B1%C0%CF%BA%B8&select_arrange=headnum&desc=asc&no=471
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